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Recent blog posts
Well, what a nice surprise. After receiving several nominations last year and making it to the finals of the Venus Awards Devon, in the category of Home Based Business, I was delighted to discover that we've been nominated again. This year it's for Digital Media and Online Business, an interesting one as most of what I write and produce appears in a digital or online format  -  web vide...
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Mother’s Day started very differently for me this year - not with the usual cards and cuddles in bed with my sons, but waking up in a sleeping bag and cardboard boxes outside Mothercare in Exeter. It wasn't the best night's sleep ever, but I'd wrapped up in plenty of layers and had a warm bed to go home to. Also, I'd been taking part in an organised event and didn't feel as vulnerable as those who...
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I've never taken part in any kind of public vote before and have to say it's a very curious experience! One which will end when VOTING CLOSES JUST BEFORE MIDNIGHT TOMORROW.   Why am I doing this? Well, I'm through to the semi-finals for Business Mother of the Year in the Venus Awards Devon and the finalists are decided by an online vote. Of course, I'm delighted to have reached this stage o...
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It's somehow perceived as terribly "un-British" to give yourself a public pat on the back but, particularly when you're self-employed and run a small business, I think you need to celebrate those occasional opportunities for a spot of self-congratulation... Working for yourself can sometimes be a bit isolating and you can begin to question whether you are, in fact, delivering a valued service so ...
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So much of what we do, in everyday life as well as in business, relies on good presentation.   I recently attended a networking event at which the guest speaker was billed as giving a short talk. More than 30 minutes later (yawn) I had made up my mind that I would never use that particular business nor recommend them. Sadly, it was a lesson in “how not to grab the attention of your audienc...
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British figure skaters Jayne Torvill and Christopher Dean returned to Sarajevo yesterday to recreate the memorable Bolero routine which won them gold at the Winter Olympics 30 years ago - with full marks for artistic impression, a feat never achieved before or since. With the 2014 Winter Olympics now underway in Sochi, the pair said they were honoured to be invited back to perform in an arena t...
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Ever wondered how a TV reporter turns around a news story so quickly? They certainly don’t have time for storyboards or lengthy scripts written way in advance, and they usually don’t set off for an interview armed with a long list of prepared questions. As a former ITV reporter based in the South West of England, I know how to bring a subject to life: focus on people and their personal stories...
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  As a small media business in the South West, it’s great to collaborate with and champion other creative professionals in the region - especially when their work has won national acclaim.   Trailblazers launch   It’s an exciting week for Somerset-based photographer Anita Corbin. Four of her iconic portraits have just been unveiled as part of an exhibition entitled Trailb...
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A good video that’s well thought through and professionally shot and edited can be a great investment for your business. If... you’re clear about your aims and realistic about your budget, the chances are you’ll end up with an effective tool to market your brand or business. Producing an engaging film is one thing, but people often ask me: “Once I’ve got a video how can I use it, other than ...
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    The word “video” was mentioned a fair few times during the day, mentioned in passing anyway. But amongst the fantastic line-up of speakers at yesterday’s Westcountry Tourism Conference in Exeter, no one took the podium to ask the obvious question: “In a challenging time for domestic tourism, why are so few businesses making use of high-quality video content to SHOW potential visi...
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Being a freelance copywriter/video producer/pr has lots of benefits. One of the biggest, for me, is being able to do work which demands the most brain power at the time of day when I know I’m most productive. It’s not always possible, of course, if I’m on location filming or doing an edit but writing at home is a much more flexible affair… I’ve just taken an extended break from the keyboard to lo...
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We thought we’d offer up something a bit different, a little bit of poetry, for our first blog to celebrate the launch of If…Media’s new website. Even if you’re not familiar with the writer Rudyard Kipling, you’re still likely to have come across one of his best known poems, “If”.  It’s apparently one of the nation’s favourite 20th century verses and we really like it too. There’s no way I ...
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