New video launched to celebrate women's achievements

New video launched to celebrate women's achievements for a ground-breaking photography project profiling 100 remarkable women who have achieved a first in their field. Sharon Goble of Devon based If Media Ltd. produced the film for Anita Corbin's First Women UK exhibition.

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Welcome to our new website

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We thought we’d offer up something a bit different, a little bit of poetry, for our first blog to celebrate the launch of If…Media’s new website.

Even if you’re not familiar with the writer Rudyard Kipling, you’re still likely to have come across one of his best known poems, “If”.  It’s apparently one of the nation’s favourite 20th century verses and we really like it too.

There’s no way I could better the original but, for a bit of fun, here’s my 21st century version. I hope it brings a smile to your face!

IF… by Sharon Goble

If you can keep your website vibrant without video,
When all about you film is everywhere,
If you can turn your back on the power of pictures,
When everybody else is digitising theirs;
If you can wait for the appeal of YouTube,
And all the other social media to wane,
And pay no attention to your Google ratings,
Then, let your profits disappear down the drain.

If you seek customers in times of recession,
Yet network, blindly, without aim,
If you can meet with Triumph and Disaster,
And treat those two impostors just the same;
If you can bear to stand by idly,
Making no investment in your brand or your name,
If you gamble on the consequence of inaction,
Don’t moan if others steal the game.

If you think PR has no place in your strategy,
And money spent on copy’s just a waste,
Then come and see us at If… Media,
We’ll make sure you don’t repent in haste.
If, by contrast, you’re forward-thinking,
If your aim is to communicate,
If you seek a medium that’s effective,
Then really, why d’ you wait?

If you can make one move that helps your business,
And shows you to your customers as you are,
Your USP will become so much clearer,
Your message via video travels far;
The possibilities, you know, are endless,
It’s not just 15 minutes of fame,
Good communication’s an investment,
One that helps your business raise its game.

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